Website design encompasses a variety of disciplines and skills in the creation and management of websites. The various disciplines of website design include user interface design; web graphic design; creative web architecture; information architecture; client/server web development; search engine marketing; visual navigation design; and database integration for business process management. It is also worth noting that there are many subtopics in website design. These include user experience design, which concerns factors such as ease of use and interactive capabilities; web site builder; e-commerce; website development; corporate identity building; and website promotion.
In terms of the discipline of website design, there are two types of designing that need consideration: web page layout and composition and magazine website design. Web page layout involves the arrangement of content on the web pages so that it may be viewed easily; and magazine website design involves the layout and arrangement of images and other media on the web pages so that they can be displayed properly in the browser. These techniques are used to give an attractive look to the web pages.
For effective use of the various disciplines in website design, the web pages should be designed in a manner that makes them easy to read. For instance, if the text is set against a light background, it becomes easier to read. This is known as color contrast. There are also other techniques to set up effective use of contrast in web designs. These techniques are colorizing borders and other graphics, using tables and cells to group content, and using background colors and white space to minimize visual clutter.
Another important factor to consider in website design is customer engagement. Customer engagement refers to the extent to which users interact with the website design. This interaction is measured by the amount of time users spend on the website and the number of times users bookmark the site and return to it. The ultimate goal of website designing is customer engagement. Therefore, designers concentrate on creating user-friendly design that allows the maximum level of interaction with the website.
The other fundamental consideration in the website design process is the creation of wireframes or mock up models of the final product. The purpose of wireframes is to provide a flexible illustration of the layout that will eventually be implemented into the website design process. This allows the designer to view the product from different perspectives, including both the perspective of the buyer and the designer. Wireframes can be implemented using a variety of software. Many people use Microsoft’s Frontpage and Adobe Dreamweaver for executing these wireframe models.
A final consideration in web design process is the scope definition. Scope definition refers to a document that identifies the specific goals of the website design process as well as the technical limitations of the project. The purpose of this document is to guide the designer in both the initial step of developing the site as well as in the reworking phase. The document should define the purpose, target audience, and technical considerations involved in meeting the target. A well-defined scope definition helps the designer to make the best use of the available resources, and it ensures that the project meets the requirements specified in the business case.