A fundamental understanding of search engine marketing (SEM), including how to get backlinks will go quite a way towards enhancing your site’s ranking on major search engine result pages (SERPS). Sound good? Let s get started! If you are new at SEO, you probably know that backlinks constitute the heart of an effective SEM strategy. Backlinks are one of the best ways to increase traffic to your site, but how to get backlinks can be rather tricky, particularly if you have not been around long.
In order to gain the most benefit from backlinks you need to drive traffic to your site in the first place. What do I mean by this? Well, let us take Google, for instance, as an example. Search engines give special significance to links coming from websites and blogs with higher Google PageRank. If you get backlinks from sites with lower PR than yours, on the other hand, such links will not only be undervalued by Google’s algorithms, they will also be considered as a potential source of ranking bias against you.
So, if building backlinks are important, what are the top three pillars of SEO? These are content, usability, and social networking. We cannot stress enough the importance of building your websites and blogs with relevant and useful content, preferably written in the first person. This means that you should not only focus on publishing fresh original content, but you should also find out how to publish such content on different websites so that it can find wide distribution and become more valuable to the search engines.
Next, make sure that your blog posts, forum posts, and other published materials are well-made and of substantial value to your target audience. You do not want to waste your time, effort, and even money creating badly written articles, forum posts, or blog posts filled with keywords that will not improve your page rank in the search engines. Instead, you should aim for providing the search engines with only those pieces of information that are important to your target readers. By creating high quality content, you will be able to convince your readers to share your posts or forums with their social contacts, increasing your chances of gaining more backlinks and thus improving your search engine rankings.
Finally, you need to build your social media profiles in order to build backlinks. Social media networking sites such as Twitter and Facebook are the best platforms to promote your products and services. Many businesses ignore these platforms because they do not know how to use them to gain visibility, and instead concentrate on the marketing aspect of their business without considering how their pages will fare in the search results. However, by getting listed in the social news sites, you will have better chances of getting backlinks from prospective customers, improving your rankings and helping you climb the ladder of Google rankings.
Learning how to create useful content, posting in forums, and building backlinks will take time, but it is a must if you want to improve your Google rankings. There are three pillars of SEO: keyword research, backlinking strategy, and social media optimization. You should remember that each of these pillars is interrelated, but you should focus on one pillar at a time. For example, keyword research is an integral part of SEO, but you should not leave the keyword research to last, but instead look for ways to optimize your articles. After all, it is useless to your efforts in the first place if you cannot optimize your pages.